![]() ![]() After all, 92% of attendees who go to trade shows say their main goal is to see any new products being featured! 2. The perfect place to reveal new products from your business is at your trade booth! Let customers know they’re receiving a first hand look at your new products and let them experience it first hand. Keep in mind, these ideas will differ depending on what kind of trade show you’re at and the details of your booth. We’ve gathered some of our top ideas to incorporate into your booth at a trade show. ![]() The options on what to display in your trade show booth are endless!ġ5 Trade Show Booth Ideas to Attract Visitors You can choose between easy to create graphics that include images, announcements, or product shots, videos, live social media posts using a custom hashtag, industry news stories, or a company blog. Once you have your ideal booth display figured out, it’s time to choose what kind of content you’d like to present on those displays. All of these display options come at varying price points, so it’s important to keep your event budget in mind when selecting the right type of display. There are four types of displays to choose from when planning your booth flat-screen displays, projectors, kiosks, and custom displays. There are many different options to choose from when it comes to trade booth displays. You’ll also need to decide how you’ll set up team members and how you want the flow of attendee traffic to be. You and your team will need to decide things like if you want attendees to approach you from either all, one, or two sides of your booth as well as if you want to offer seating for attendees to sit and talk to you. Knowing the layout of your booth as a first objective in planning for a trade show will help you decide further factors. When planning out the perfect booth for your company, there are a few factors you should plan out beforehand you don’t want to plan out ideas that won’t be realistic with your booth objectives! Participating in these trade shows will open up so many new doors that you may not have thought were possible - like meeting your new potential partner or distributor! How To Plan Your Trade Show Booth Since trade shows are often based on either a specific industry or even a niche within an industry, the other guests who attend will be people within that same field. There may even be things you can learn from them and apply to your business - think any cool branding materials, or different marketing techniques they may use.Īlong with gaining new customers, participating in a trade show can have another substantial benefit- gaining new professional connections. Some of them may even be your very own competition - which is a great thing! You can not only get a feel for how your competition is performing, but you can also compare your product or services to theirs. Through a trade show booth, guests and future customers can put a friendly face to your brand.Īt a trade show, you will see a variety of other vendors selling their products and services. It also allows attendees to see the human behind the brand- so often with most branding and marketing being digital, it’s easy to forget that there are people behind a brand. This gives attendees a more real-life example of your product and will allow them to see how great it is in person. One benefit of having an exhibit at a trade show is the opportunity to showcase your product and show how it’s used. There are so many benefits for a business to exhibit themselves at a trade show, not only for your business, but for attendees as well! In this blog we’ll cover everything about trade shows, from their benefits to trade booth ideas you can use for your own business! Why Exhibit At A Trade Show? This means a booth should be both inviting and informative to entice people to stop and ask questions. Depending on the size of the show, attendees have a number of booths they can visit and inquire about. At a trade show, businesses present themselves by purchasing a booth where exhibitors can talk to attendees about their business or whatever they choose to promote. Trade shows are a type of event based on a certain industry where businesses can gather to promote their product or service. ![]()
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